This is a desk light
design project which GigoDesign cooperated with Philips
Philips named the light Pisces at first. It would
be a light equipped with PL electronic energy saving
lamp. Pisces, a single arm desk light, would be sold
to people between 20 and 35 years old. The light is
sold in the Taiwanese consumer market (Buy.Yahoo
For the traditional consumer, desk lights are just
illumination tools. Therefore, they attach great importance
to the economy, practical utility and endurance of
the lights. The looks of desk lamps are not so cared
by this group. However, the looks of lights are the
first consideration when young people and long-term
users want to purchase one.
Some marketing researches had be done, which showed
that almost half people between 20 and 35 want to
own a light with simple and nature style. They are
willing to spend about $50 to buy a desk light.
After analyzing, we had a meeting with Philips and
make sure the product position of Pisces. Then, continued
the following design phases.