Sep. 2006 - Jan. 2007
Philips, Taiwan
Design by GigoDesign

INTRODUCTION

This is a desk light design project which GigoDesign cooperated with Philips. Philips named the light Pisces at first. It would be a light equipped with PL electronic energy saving lamp. Pisces, a single arm desk light, would be sold to people between 20 and 35 years old. The light is sold in the Taiwanese consumer market (Buy.Yahoo and etc).

Market Analysis
For the traditional consumer, desk lights are just illumination tools. Therefore, they attach great importance to the economy, practical utility and endurance of the lights. The looks of desk lamps are not so cared by this group. However, the looks of lights are the first consideration when young people and long-term users want to purchase one.
Some marketing researches had be done, which showed that almost half people between 20 and 35 want to own a light with simple and nature style. They are willing to spend about $50 to buy a desk light.
After analyzing, we had a meeting with Philips and make sure the product position of Pisces. Then, continued the following design phases.
 

IDEA SKETCKS

SURFACE MODELING by ALIAS



COLOR PROPOSAL

MECHANICAL DESIGN


LAUNCHED PRODUCT
The light was launched to the Taiwanese market in September, 2007.